CONTENT CREATION AND MARKETING CAMPAIGN FOR THE UNITED KINGDOM
RESUMEN EXPEDIENTE
Expediente: PRJ002 / 2024
Organo de contratación: INSTITUTO DE TURISMO DE LA REGION DE MURCIA
Anualidad: 2024
Inicio recepción de presupuestos: 21/03/2024 13:41:00
Fin recepción de presupuestos: 27/03/2024 10:00:00
Descripción: Due to the importance of the United Kingdom market for the Region of Murcia, a content creation and marketing campaign is required to push the product of the Region of Murcia through a platform of offers and inspiration.
Requisitos: This campaign must contain the displacement of own personnel to the destination to cover the content creation part, as well as marketing actions to promote the sale of tourist products from the Region of Murcia taking advantage of the inspiration that has been previously created.
This campaign will be aimed at the United Kingdom market, and can last from April to November 2024.
The criteria for assigning the file will be based on the following factors:
- Price of the proposal
- The content creation and marketing proposal presented
- Reach of the proposal (visits to the platform's website, fans and followers on social networks and other data that may be included).
Criterio de adjudicación: PRICE + PROPOSAL + REACH OF THE CAMPAIGN
Valor máximo (IVA Excluído): 14.950,00
Responsable: MARIA DEL MAR GARCIA GALLEGO
Email: mmar.garcia5@carm.es
Teléfono: 968 357728
Información de facturación: Ver información
