ANNUAL FULLY INTEGRATED MULTI-CHANNEL MARKETING PROPOSAL INCLUDING OWNED AND EXTERNAL CHANNELS REQUIRED FROM A BRITISH GOLF TOUR OPERATOR
RESUMEN EXPEDIENTE
Expediente: PRJ001 / 2025
Organo de contratación: INSTITUTO DE TURISMO DE LA REGION DE MURCIA
Anualidad: 2024
Inicio recepción de presupuestos: 03/12/2024 13:00:00
Fin recepción de presupuestos: 10/12/2024 10:00:00
Descripción: Annual fully integrated multi-channel marketing proposal including owned and external channels required from a British Golf Tour Operator to promote the Region of Murcia Golf Destination in the UK market to increase overall awareness and sales by targeting its golfers owned and partner channels. The services requested are the following:
- Positioning of webpage tile displayed on the relevant destination pages for a minimum of 4 weeks.
- Newsletters sent to its database.
- Social Media advertising across Facebook & Instagram channels.
- Website and TV screens in golf clubs.
Requisitos: The company must reach more than 250,000 potential golfers.
Criterio de adjudicación: PROPOSAL, PRICE, POTENTIAL GOLFERS AND BOOKINGS IN OFFICIAL ACCOMMODATION IN THE REGION OF MURCIA IN 2024 (TILL NOVEMBER) WILL BE VALUED.
Valor máximo (IVA Excluído): 14.950,00
Responsable: ESTHER GARCIA GARCIA
Email: esther.garcia7@carm.es
Teléfono: 968357725
Información de facturación: Ver información
