PROMOTION SERVICES IN THE UNITED KINGDOM FOR COSTA CÁLIDA¿S OPEN WATER SWIMMING ROUTES
RESUMEN EXPEDIENTE
Expediente: PRD102 / 2026
Organo de contratación: INSTITUTO DE TURISMO DE LA REGION DE MURCIA
Anualidad: 2026
Inicio recepción de presupuestos: 25/09/2026 13:35:39
Fin recepción de presupuestos: 29/09/2026 13:35:39
Descripción: The Murcia Region Tourism Institute is seeking a specialist UK media or communications partner with proven experience and access to the open water swimming community to deliver a promotional campaign for the following Costa Cálida's open water swimming routes: https://www.turismoregiondemurcia.es/rutas-de-natacion/en/
Requisitos: -Organisation and delivery of a specialist press trip to the Region of Murcia.
-Production and publication of an editorial interview with a professional or expert involved in the development of the open water swimming routes.
-Creation of editorial and photographic content during the press trip.
-Promotion of the destination through specialist UK newsletters, interviews, website content and social media.
-Editing and post-production of the interviews and footage recorded.
-Inclusion of links and clear calls to action directing audiences to the Region of Murcia's official tourism resources.
-Access to an established and relevant UK open water swimming audience.
-Final reporting including reach, engagement, newsletter performance, digital traffic, video performance and evidence of all published content.
Criterio de adjudicación: ECONOMIC OFFER,QUALITY OF THE TECHNICAL PROPOSAL AND PRESS TRIP, PROVEN REACH WITHIN THE UK OPEN WATER SWIMMING MARKET
Valor máximo (IVA Excluído): 3.500,00
Responsable: MARIA DEL MAR MARTÍNEZ BALLESTER
Email: mar.martinez@carm.es
Teléfono: 968357792
Información de facturación: Ver información
